Obesity Trial Patient Recruitment

How We Recruit Obesity Patients

The easiest patient to reach — when you speak their language.

Obesity and weight management trials have one of the largest eligible patient pools in clinical research, but most recruitment approaches waste that advantage by using clinical language patients don't recognize. People searching for help don't identify as having "obesity" — they're looking for solutions to weight they've struggled with for years, often after trying and failing with existing treatments. Our Meta (Facebook and Instagram) campaigns meet them there, with creative that speaks to lived experience rather than diagnostic labels.

Our obesity campaign in the Dallas–Fort Worth region delivered 140 pre-qualified leads on just $156.77 in ad spend — a $1.12 cost per lead, our lowest on record. The pre-screening lead form filtered candidates by BMI range, prior weight-loss attempts, and any exclusionary conditions before a single lead reached the site team.

• Experience-led ad creative targeting adults who have struggled with weight long-term, not just clinical BMI thresholds
• Pre-screening questions matched to your protocol (BMI range, comorbidities, prior GLP-1 use)
• IRB-ready creative and landing pages packaged for your submission