Heart Failure Trial Patient Recruitment

How We Recruit Heart Failure Patients

An honest look at a hard indication.

We publish every campaign result — including this one. Heart failure recruitment is genuinely difficult: the eligible population is older, less active on social platforms, and often managed closely by cardiologists who patients defer to. Our heart failure campaign delivered 24 leads at $33.27 per lead, our most expensive cost per lead to date. Most agencies would bury that number. We lead with it.

Recruiting patients for heart failure studies with Meta (Facebook and Instagram) ads works when the creative speaks to symptoms patients actually notice — shortness of breath, swelling, fatigue — and the pre-screening form filters for diagnosis, ejection fraction class, and current medications before a lead ever reaches your coordinators.

• Symptom-focused creative built for an older patient audience
• Pre-screening tuned to your protocol (NYHA class, diagnosis history, current treatment)
• Weekly reporting with full cost transparency — you see the same numbers we do