Heart Failure Trial Patient Recruitment

How We Recruit Heart Failure Patients

An honest look at a hard indication.

We publish every campaign result — including this one. Heart failure recruitment is genuinely difficult: the eligible population is older, less active on social platforms, and often managed closely by cardiologists who patients defer to. Our heart failure campaign delivered 24 leads at $33.27 per lead, our most expensive cost per lead to date. Most agencies would bury that number. We lead with it, because $33.27 is still less than a quarter of the $150+ industry average.

Recruiting patients for heart failure studies with Meta (Facebook and Instagram) ads works when the creative speaks to symptoms patients actually notice — shortness of breath, swelling, fatigue — and the pre-screening form filters for diagnosis, ejection fraction class, and current medications before a lead ever reaches your coordinators.

• Symptom-focused creative built for an older patient audience
• Pre-screening tuned to your protocol (NYHA class, diagnosis history, current treatment)
• Weekly reporting with full cost transparency — you see the same numbers we do